Tanzania, March 4 -- Dar es Salaam. The government has assured insurance players of its support to attract more investment into the industry.

The minister of State in the President's Office [Investment and Planning], Prof Kitila Mkumbo, made the assurance during a ceremony to mark the 25th anniversary of ICEA Lion General Insurance Company over the weekend.

Prof Mkumbo said the Tanzanian population of over 60 million presents a promising internal market, with the added advantage of connectivity to neighbouring countries across East, Central, and Southern Africa.

He said the prevailing peace and political stability are other key factors that assure business growth in the country.

"Given the conducive business environment fostered by th...