Tanzania, Feb. 10 -- Arusha. Ephraim Balozi Mafuru, the newly appointed managing director of the Arusha International Conference Centre (AICC), has a herculean task ahead of him.

He will have to ensure Arusha-based convention centre is back on the rails in an increasingly changing convention tourism market.

Ideally that means enabling the AICC Arusha to attract more conferences to its meeting halls and its landmark office block, now half empty. AICC owns two major conference centres, the one based in Arusha, which carries the name of the institution and the Dar es Salaam-based Julius Nyerere International Convention Centre (JNICC).

Until his appointment by President Samia Suluhu Hassan yesterday, Mr Mafuru was the Head of Corporate Aff...