Dhaka, Feb. 1 -- Singapore Airlines (SIA) launched its latest global brand campaign, which will run on television, print, digital, out-of-home, and social media platforms.

Titled Welcome to World Class, the campaign reflects the Airline's commitment to deliver an exceptional customer experience across the end-to-end travel journey.

This is epitomised by SIA's iconic cabin crew in the 90-second campaign video, which highlights their varied and personal experiences with people and cultures from around the world. The inimitable connection that they have with the Airline's customers, along with their distinctive combination of empathy and confidence, enable SIA to deliver its world-class in-flight service on a daily basis.

Mr Lee Lik Hsin,...