Chandigarh, Jan. 31 -- People are the key to success of any business, said Prof. Charanjit Singh, past president of Chandigarh Management Association (CMA) here today.

Addressing members of CMA, Charanjit Singh, who is a faculty in the School of Media and Communication at Shoolini University, spoke about the changing media scenario and how organizations can take advantage of the emerging technology to effectively communicate their products/services.

He traced the evolution of media from the past where print, radio and tv coverage mattered the most, and the current emergency of mushrooming social media platforms that have empowered corporate and individual professionals to own up their own channels to communicate with targeted audience....