U.K, Dec. 1 -- The phrase "data is the new oil" has found its way into just about every business presentation since it was first coined by Clive Humby back in 2006. The statement, although contestable (since not all data has the same 'octane' content), does beg the question that should always follow: what data?

As the COVID-19 pandemic continues to disrupt the majority of industries, its impact on supply chains has been nothing short of seismic. As teams face increasing pressure to make the right decisions at the right time, squeezing every last drop of insight and information out of your vast amounts of data has never been more important.

These tricky times call for a new approach to data-driven decision making, and there's now a real n...