U.S., Dec. 29 -- Consumer and social demands are having a dramatic impact on the retail supply chain, driving companies toward a more transparent supply chain - one rooted in social ethical and environmental concerns - while also requiring them to deliver more personalized and customized experiences.

Companies need their supply chains to be more connected, scalable and transparent in order to respond to these emerging consumer trends and demands.

Ahead of the festive season, we spoke to almost 7,000 consumers across the US, UK, France, Germany and Spain to understand their expectations of retailers. From the results it's clear supply chain transformation will be essential to meeting consumer expectations.

Not surprisingly, the month be...