U.S., Aug. 19 -- With its rapidly growing population, diverse private sector and central position in the East African economy, Kenya has the potential to be a regional success story, and become a major player in the African economy in the next few years. A sure sign of a flourishing economy is a rise in consumer purchasing power. "As markets and brands evolve, consumer preferences play a more prominent role," said Jawad Jaffer, Superbrands Project Coordinator at Kantar TNS, which released its survey of Kenyan superbrands in early 2019.

The survey found that, in addition to mobile payments solutions, fast moving consumer goods (FMCG) brands carved out a larger chunk of the market than ever before. Three FMCG brands, Pampers, Weetabix and ...