U.S., June 15 -- Last May, businesses across Europe were scrambling to join the seemingly elite club of GDPR compliant organisations. They had their work cut out, rushing to organise data collection policies as well as categorising and digitally filing years worth of customer data into compliant and secure structures. Businesses' operations hadn't been so drastically shaken up since the Data Privacy Act 1998.

The big difference now is that businesses and consumers are much more aware of the value of data and how to extrapolate it for optimal gain. The transition caused by GDPR in 2018 has meant that businesses have to think about their data handling from the ground up. In the past year, we have seen this new motive take control.

There h...