U.S., Dec. 7 -- Amazon continues to grow at an incredible rate.

The company could see shares climb nearly 50% in the coming year as the company rolls out its Prime One-Day Shipping programme in the US. For a long time, competitive fears around Amazon's expansion have largely been limited to traditional retail categories such as clothing, entertainment and home goods. But with the e-commerce giant expanding into new markets, such as its highly publicised entry into the automotive aftermarket parts space, heavy equipment manufacturers are taking notice.

E-commerce has revolutionised the way products are purchased, where they are purchased and ultimately, the expectations customers have during the purchase process. Amazon's success, couple...