U.K., Nov. 1 -- A new research study into how COVID-19 has transformed consumer goods supply chains reveals that companies worldwide are willing to change tactics to meet demands. The research "It's Time to Build Resilience into Retail and Consumer Goods Supply Chains" released by Bain & Company and Microsoft examines over 70 companies and how they're adapting internal strategies.
"When COVID-19 paralysed global supply chains, it also triggered a massive surge in online sales-a double shock that few retailers and consumer goods companies were prepared to handle," said Mikey Vu, a partner in Bain & Company's Retail practice and co-author of the report. "Our research revealed that companies with supply networks designed for maximum cost eff...