U.S., April 20 -- The grocery retail supply chain is fascinating, incredibly complex and increasingly important. Yes, traditionally retailers have focused all their energies on analysing shopping basket data to better understand consumer behaviour, but times are changing. Retailers are rapidly realising that whenever we walk into a store, we come face to face with the proficiency, or lack thereof, of their supply chain. Grocery retail supply chains are personal for all of us.
As consumers, we're increasingly choosing food options we see as fresher and healthier than traditional packaged foods, placing pressure on the critical perishable categories. Added to growing concerns over food wastage, potential market disruption around Brexit and g...