Sri Lanka, Jan. 24 -- George Bernard Shaw said," If you have an apple and I have an apple, we exchange apples, then you and I will still have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas."

This is the simple example on exchange of knowledge and experiences which is a prerequisite for innovation and start-up concepts. This simple example gives a deep and expanded meaning which extends to start-up companies - SME's at an improved stage.

While innovation is in principle generates unlimited resources and one that spreads on its own, every company wants to obtain the maximum benefit from this process. The world's major companies learnt long ago that the simplest way to...