Sri Lanka, March 10 -- The old-school selling techniques and skills may not apply to today's more informed customers, who possess multiple options available in the market for the products or services they need.

The types of skills that were needed for success in sales have undergone an enormous evolution with technology, replacing the traditional approach of travelling door-to-door, holding a written-down journey plan, and keeping a long daily activity report.

In this modern era, defined by fast-paced technological advancements and rapidly changing consumer behaviour, individual selling skills are undergoing a profound transformation. The sales professional of the future will need an assorted set of skills to progress through the curren...