Singapore, Sept. 20 -- Shortly after tour guide and founder of local operator Let's Go Tour Robin Loh, 48, launched his new business venture Under Da Boat Seafood Market in June, a member of the public contacted him to organise a kelong tour for his family.

"He approached me as I have both guiding expertise and an understanding of the local fishing industry," says Mr Loh.

Formerly sceptical of the demand for local tourism, the request changed his mind. Having fished recreationally for over 20 years, the co-owner of a half-cabin cruiser realised he had all the resources needed to get a kelong tour up and running.

So he launched the Let's Go Kelong Tour in July. Since then, the response has been "overwhelming", with about 30 bookings a ...