Mysore/Mysuru, April 25 -- In a bid to increase its global presence, the Karnataka Milk Federation (KMF), popular for its 'Nandini' brand, has decided to sponsor the Scotland and Ireland cricket teams for the upcoming T20 World Cup jointly hosted by USA and West Indies from June 1.

Speaking to Star of Mysore, KMF Managing Director M.K. Jagadish said that the Federation had decided to be one of the sponsors of both the cricket teams following requests from dealers and staff to increase KMF's brand visibility in Indian and Global Markets.

"We are not present in the media and other platforms. Our dealers had been complaining about the lack of advertisements and it was decided to sponsor the cricket teams during the upcoming World Cup," sai...