India, Feb. 20 -- Sir,

The very first and cover page of Star of Mysore 48th Anniversary Special Issue, published on Feb. 16, 2025, attracted me as one could not read it as an advertisement but as a letter of testimony for Star of Mysore. It is from our city's well-known apartment builder Sankalp, headed by Dr. V.K. Jagadish Babu (Chairman and Managing Director, Sankalp Group - Housing and Infrastructure).

It is in the form of a unique letter addressed to Mysureans by a grateful reader. Hats off to the Copywriter behind it. How skilfully he has described the quality of Star of Mysore and its relationship with readers.

And note, not a single word about Sankalp's projects in that full colour-page letter.

The second para of the letter in ...