Mysore/Mysuru, Jan. 2 -- Fearing strict Police enforcement against drunken driving, Mysuru witnessed a significant decline in alcohol consumption during this year's New Year's Eve celebrations on Dec. 31, 2025.

On Dec. 31, 2024, liquor sales in the district stood at Rs. 80.43 crore. On Dec.31, 2025, sales fell to Rs. 69.45 crore, seeing a decline of Rs. 10.98 crore in a single day. However, total liquor sales between Dec. 1 and 31 touched Rs. 121 crore, setting a new benchmark for the month.

Anticipating heavy drunk-and-drive enforcement, Mysuru Traffic Police had begun checks from Dec. 24 and issued strict warnings against drinking and driving during New Year festivities.

For New Year's Eve, over 30 check-posts were set up inside the ...