Mysore/Mysuru, Nov. 23 -- A few years ago, Mysore Silk sarees were battling dwindling demand, pushing the Karnataka Silk Industries Corporation (KSIC) into financial distress.

Officials struggled to revive sales, even travelling to countries like Dubai to promote the sarees. The efforts, however, yielded little success, and mounting travel and logistics expenses became an additional burden. Allegations of corruption also emerged, including a suspicious fire in the records room believed to have been deliberately set.

Today, the fortunes of Mysore Silk sarees have completely transformed. Demand has surged so sharply that supply can no longer keep up. Customers wait in long queues for hours, yet many still return empty-handed.

The cultura...