India, May 17 -- The call to boycott Turkey and Azerbaijan is currently trending in India following these Nations' open support for Pakistan. Similarly, there's a growing demand to boycott Pakistani artistes. But do such boycotts actually work? To a certain extent, yes.

Turkey supporting Pakistan is understandable. An Indo-Pak war means more money for Turkey and its President's family.

Let's not forget that a key global supplier of the most robust, cheap and deadly combat drones is none other than Selcuk Bayraktar, the Chairman of Turkish Defence Firm Baykar and the son-in-law of Turkish President Recep Erdogan. So yeah, they'll support Pakistan.

Azerbaijan, on the other hand, supports Pakistan as a matter of returning the favour it ha...