COLOMBO, Sri Lanka, Oct. 28 -- Sri Lanka Broadcasting Corp. issued the following news:
The Hotels Association of Sri Lanka (THASL), the apex body representing the country's formal hotel sector, today announced the launch of its digital destination campaign titled "Truly Sri Lanka," marking the first ever industry-driven initiative and a milestone in promoting island's diverse tourism offerings to emerging markets.
Representing international and local hotel brands, boutique resorts, wellness retreats, wildlife lodges, and themed properties, THASL plays a pivotal role in Sri Lanka's tourism industry. Nearly 70% of Sri Lanka's total tourism workforce is employed in hotels, while the collective investment in land and buildings exceeds USD 15 ...