COLOMBO, Sri Lanka, July 1 -- Sri Lanka Broadcasting Corp. issued the following news:

ATUM Beverages Pvt Ltd, a leading South Indian energy and soft drink manufacturing company, has announced its strategic entry into the Sri Lankan market, aiming to introduce its popular range of beverages and establish a local manufacturing facility.

Speaking during a meeting with the Secretary General of the International Chamber of Commerce (ICC Sri Lanka), Attorney-at-Law Shanil Fernando, and senior ICC officials, Mr. P. Durga Rao, Founder of ATUM Beverages and CEO of Amrutha Enterprises, confirmed that ATUM will be launched in Sri Lanka as part of an India-Sri Lanka joint venture.

ATUM Beverages, which enjoys significant market success across South ...