Hanoi, Vietnam, Jan. 8 -- According to Agoda, Sa Pa was the fastest-growing destination in Asia in 2025, based on the number of international guest room bookings during the first 11 months of 2025 compared with the same period in 2024.
The increase was significantly higher than that of other destinations in the fast-growth group, which recorded rises of only 6 to 13 places. This was also the strongest performance among Vietnamese destinations featured in Agoda's rankings.
Specifically, the other seven representatives of Viet Nam in Asia's top 100 included Phu Quoc, Ha Noi, Ho Chi Minh City, Da Nang, and Hoi An, Nha Trang and Da Lat.
This result was driven mainly by strong growth from Southeast Asian and Asia-Pacific markets. India led th...