JAKARTA, March 6 -- The ASEAN Committee on Consumer Protection developed a Code of Conduct that provides guidance for online businesses in ASEAN on how to act responsibly and fairly towards consumers.
The development of the Code is in-line with the initiatives under the ASEAN Strategic Action Plan for Consumer Protection 2025, and the ASEAN e-Commerce Work Programme. It is also consistent with the ASEAN High-Level Principles on Consumer Protection, which calls for ASEAN Member States to provide effective protection to consumers on e-Commerce.
The emergence of a number of highly successful locally-based e-commerce platforms makes it convenient for consumers to access goods and services. However, it also results in consumers having greater ...