New Delhi, April 27 -- In an interview with Sourcing Hardware, he explains how retailers can achieve excellence in a rapidly changing landscape. He also ranks 'brand alliance' and 'customer experience' as the most essential ingredients for retail leadership. Sourcing Hardware is the business media for the building products and home improvement industry.
What should be the vision of retailers who wish to achieve excellence? Can excellence be pursued deliberately, or is it an in-borne attitude? Excellence in retail is an end result of a gamut of activities. These activities include the conceptualisation and design of store layout in such a way that it enhances the ambience of the store and consumer feels at home during product evaluation, se...