New Delhi, Oct. 3 -- Anirban Mukhuti, head of marketing at construction materials major Saint-Gobain Gyproc, offers a magisterial assessment of the evolving marketing landscape as a fallout of Covid-19 pandemic.
This interview is a part of Sourcing Hardware's #MarketingLeadershipSeries, wherein our editors check-in on select CMOs from the Building Products and Home Improvement (BPHI) industry, to understand how they are reimagining the marketing domain in these unprecedented times.
How do you see the marketing domain evolving during the Covid-19 pandemic? In my view, the Covid-19 pandemic can be divided into two distinct phases. In the first phase, the world went into lockdown mode. There was a great degree of uncertainty, fear and anxiet...