India, May 4 -- Kent RO Systems, a leading player in the RO water purifier category, is keen on broadening its international presence in the next few years. And what better than associating itself with the national team for a major sporting event. In a strategic move, Kent RO has announced that it will be the principal sponsor for the Sri Lanka cricket team for the forthcoming World Cup. According to the company, it has a large number of consumers, in Sri Lanka, besides a great distribution system. The sponsorship is intended to further expand Kent's presence in Sri Lanka.

Sri Lanka team jersey with KENT logo was released by the president of the Sri Lanka Cricket Board. Underlining the significance of the company's association with the tea...