New Delhi, Oct. 16 -- German bathroom and kitchen fittings giant Grohe is revered for design and innovation. Its most significant push in the k&b landscape was the unveiling of 500 new products at ISH this year, the world's leading trade fair for HVAC and water management. "We stand for water, intelligence and enjoyment in our quest to transform and touch lives worldwide," says Grohe's vice president for design Michael Seum, in an exclusive interview with SH. Seum also gives a lowdown on design and innovation by speaking on various compelling issues: climate change, sustainability, single-use plastics, and more.

Focusing Not Just on Product, but Bringing Consumer Experience

Globally, consumers are radically redefining the kitchen and ba...