India, May 2 -- "Most people make the mistake of thinking that design is what it looks like. People think it's this veneer, that designers are handed this box and told to 'make it look good'. That is not what we think design is. It's not what it looks and feels like. Design is how it works." - Steve Jobs
In a globalised world where technology is ever changing, companies will have to focus lots more on design to be successful. Just as Jobs did at Apple, where it was not only the product that was replete with design thought but also the way it was communicated, packed, retailed and serviced.
As incomes rise, the aspirations of customers are also growing and so is their awareness about design. No wonder 'design' is today the key to the survi...