New Delhi, June 16 -- Century Plyboards India Ltd has forayed into the domestic E-commerce space by associating with E-commerce giant, Flipkart. This is a first-of-its-kind association where the country's leading building materials company has stepped into the e-commerce service to leverage the spike in online shopping and digital consumption amid the Covid-19 pandemic.

"Given the current growth in the consumption of digital platforms, our association with Flipkart could not have been timed better. While most consumers are reluctant to visit stores physically, are not sure of the quality of products, this initiative will make shopping of plywood hassle-free for them. We are expecting that this association will definitely help us reach our ...