New Delhi, Oct. 1 -- The American Hardwood Export Council (AHEC) has launched 'REMAKE', its maiden design collaboration with five Indian furniture designers. The project challenges the leading designer-makers to each select three pieces from their existing furniture range and to remake those using American hardwoods. This is the first design collaboration by AHEC involving Indian designers and it builds on prior initiatives, which have aimed at "creatively" promoting American hardwoods involving the likes of Zaha Hadid, David Adjaye, Matteo Thun, Sou Fujimoto, Norman Foster, and Paul Smith amongst others, AHEC said in a press release.
"Running an effective American hardwood promotion programme in India sometimes presents challenges due to ...