New Delhi, April 1 -- Small and medium enterprises often find it challenging to develop content for digital marketing campaigns. Here are 10 ways of writing b2b content that channel partners and influencers will find worth reading.
#1 Launch of New Brand, Product Category If you've recently launched a new brand, or expanded into a new product category, talk about it in detail. Explain to your customers the purpose of the new brand, the story behind its logo and name, and how it helps to differentiate from your existing brand and identity.
In case of a new product category, explain how it compliments your existing categories, and what would be its market positioning. You could also talk about the certifications and technologies that you ha...