New Delhi, March 23 -- Bolstered by an encouraging trend in the last general elections and subsequent state assembly polls, many tour operators and travel companies are gearing up for poll tourism, mainly targeting foreign tourists as political parties gear up for the April-May Lok Sabha contest.

Poll tourism, which is emerging fast as a new segment, is not considered to be leisure travel and many operators are betting on overseas students studying in colleges and universities, media persons, youngsters and researchers keen to witness Indian elections to join their tours.

"This new segment is fast emerging in India as overseas students, researchers and youngsters are increasingly taking interest in the world's largest democracy. They are ...