India, Feb. 17 -- Navigating the Pricing Disadvantage: Strategies for Success?

Indian resellers are finding it increasingly difficult to do business with Autodesk due to recent changes in pricing strategies. Autodesk's decision to sell AutoCAD LT online at Rs.27,000 + 18% GST, the same price offered to resellers, has created a challenging environment. With only a 2% discount on bulk orders from distributors, resellers are struggling to maintain their competitive edge.

Autodesk's pricing parity means that customers can purchase AutoCAD LT directly from Autodesk at the same price as from resellers. This situation has led to several issues including resellers can no longer rely on competitive pricing to attract customers. With Autodesk con...