India, June 18 -- New research from Resulticks shows that marketers in India rank the inability to act on data in real time and the lack of an omnichannel marketing strategy as the two biggest challenges they face. The research, commissioned by Resulticks and conducted by Valuvox, surveyed 414 senior marketing executives across 17 industries spanning multiple business types and sizes.

Omnichannel Marketing Readiness in India - A Resulticks Research Report, finds that marketers rated personalization (75%), a unified 360deg customer view (64%), and seamless customer journeys (37%) as the three most critical initiatives for an omnichannel engagement strategy. However, a majority of those marketers also noted that their existing martech plat...