India, July 14 -- The report reveals how AI, quick commerce, and rural digital adoption are reshaping India's $125B retail economy

India's digital commerce landscape is undergoing a seismic transformation, driven by deep rural internet penetration, explosive growth in Direct-to-Consumer (D2C) brands, and the rapid adoption of Artificial Intelligence (AI) in the retail sector. According to the Made for Bharat, Powered by AI: The New Age of Commerce Report by Shiprocket and KPMG, with 886 million active internet users 55% from rural India and UPI accounting for 84% of all retail digital payments, Bharat is not just catching up; it's driving the change. The report was launched today at Shiprocket's flagship commerce summit - Shiprocket SHIV...