India, May 10 -- Disasters like Covid-19 pandemic can wreak havoc on even the biggest businesses. Even when your employees and office spaces are secure, the difference in a time of calamity lies in having a secure and resilient supply chain. The pandemic has proven to us that the direct competition between brands is no longer relevant. The only competition that remains is between the companies' supply chains.

The recent disruption of global business supply chains is mostly on account of them being either concentrated in a single geographic area or following just-in-time manufacturing and lean production strategies to cut costs. Such businesses now find themselves in a precarious situation with a noticeable shift in the customer consumpti...