India, Sept. 1 -- As the festivity begins the shopping carts are filling up online and in-store, Brother expects demand to surge across key tech categories

Brother International India is anticipating a strong festive season, projecting a 30% surge in sales across its product categories, driven by renewed consumer enthusiasm, digital adoption, and aggressive promotional strategies. As the Indian consumer electronics market enters its peak buying cycle, the company is optimistic about both volume and value growth, particularly in home office and tech-enabled lifestyle segments.

"This year's festive season won't just be about lights and celebrations but it will be about smarter homes, efficient workspaces, and future-ready devices."

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