India, Sept. 16 -- Bharat Petroleum Corporation Limited (BPCL), a 'Maharatna' and a Fortune Global 500 Company, announces the launch of 'Urja', an intelligent virtual assistant with AI/NLP (Natural Language Processing) capabilities and trained on more than 600 use cases. With the objective of making BPCL's customer interface comprehensive & integrated digitally, Urja, the Chabot is now available on the company website for any queries for both B2B & B2C. The virtual assistant is designed to deliver a seamless self-service experience and enable faster resolution of consumer queries / issues.

BPCL has initiated "Project Anubhav" with an objective of delivering to its vast retail (B2C) and commercial (B2B) customer base a consistent superior...