India, Nov. 20 -- Salesforce announced that Automobili Lamborghini-the Italian brand and manufacturer of super sports cars and super SUVs-is using Salesforce Blockchain to quickly and securely authenticate heritage Lamborghini cars.

One of the world's most iconic and cutting-edge brands, Lamborghini has been at the forefront of innovation in the automotive market since its founding in 1963. Looking for ways to increase the customer experience and maintain the value of its heritage vehicles, Lamborghini turned to Salesforce to help revolutionize this process.

With Salesforce Blockchain, Lamborghini is digitizing its authentication process by creating a trust network among technicians, repair shops, dealerships and more. Extending the val...