Abu Dhabi, Feb. 19 -- A United Arab Emirates (UAE)-based food company recently suffered a devastating financial loss after fraudsters used its brand to scam unsuspecting buyers out of large sums of money. Simply The Great Food, known for its A2 Desi Ghee, has seen sales dropped by 90 percent due to the scam, according to CEO Shehroze Ramay, who spoke to Khaleej Times.

The scam began on social media platforms like Facebook, Instagram, and TikTok, where fraudsters ran fake advertisements promoting A2 Desi Ghee for just 1 Dirham.

Interested buyers were directed to a website designed to look like the official one but was actually fraudulent. There, they were asked to complete a survey and enter their card details. Many victims unknowingly l...