Hyderabad, Dec. 20 -- Tollywood has transformed dramatically over the last decade. The turning point came with Baahubali 2, which proved that Telugu cinema could dominate not just the South but the entire country. The film changed scale, budgets, and ambition, pushing Telugu filmmakers to think nationally and globally.
That growth continued with massive pan-India blockbusters like Pushpa 2, which went on to become India's biggest blockbuster. Telugu stars became household names across languages. Actors like Prabhas, Allu Arjun, and Mahesh Babu built strong pan-India stardom, backed by big production values, wide releases, and strong overseas markets.
When Big Budgets Turn Into Big Losses
However, 2025 also showed the harsh reality of b...
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