Hyderabad, Dec. 31 -- A few years ago, most Indian households opened YouTube mainly for movie songs, trailers, and music albums. Today, it feels like a TV for every home: travel vlogs, street-food reviews, fitness, tech, comedy, interviews, study videos, devotional content, recipes, and even full-length podcasts.

Indian creators are growing every year

What's driving the growth is variety. Creators have moved beyond entertainment and are building loyal audiences with unique niches: budget travel, local food, small-business tips, language learning, exam prep, personal finance, and hyperlocal news.

Short videos are a big reason for this speed. YouTube has said Shorts hit 200 billion daily views globally, showing how quickly "scroll and wa...