Hyderabad, Feb. 18 -- Hyderabad is known for its rich heritage, iconic monuments, and unique cultural attractions, from Charminar to Numaish. Over the years, the city has also become home to several unusual and first-of-its-kind concepts. The latest addition to this list is an eye-catching structure that has taken social media by storm, the now-viral 'purple building'.

So, what exactly is this 'purple building'?

Located in the busy Khajaguda area, the newly constructed structure stands out sharply because of its bold violet facade, a colour rarely seen on large commercial buildings in India. Influencers claim that no other building in the country carries such a striking shade, making it instantly recognisable.

Adding to the buzz is a u...