Hyderabad, Dec. 21 -- The Raja Saab, starring Prabhas and directed by Maruthi, is one of the most awaited films of the Sankranthi season. While the film is gearing up for a grand theatrical release, it is the producer's honest comments about the OTT deal that have caught everyone's attention.

Producer TG Vishwa Prasad recently revealed that the digital rights of The Raja Saab have already been closed. What surprised many was his clear admission that the film did not fetch the price the makers originally expected. Instead of hiding behind numbers or hype, he openly stated that the current OTT market is going through a difficult phase. His remarks quickly went viral, as such candid statements are rare, especially for a big star film.

Why ...