Hyderabad, Feb. 18 -- Starbucks chief executive officer (CEO) Brian Niccol recently revealed that global boycotts have severely damaged the company's financial status, particularly following Israel's military offence in Gaza that began on October 7, 2023.

In an interview with Bloomberg on Sunday, February 16, Brian Niccol described the situation as "really unfortunate," while admitting that boycotts had caused Starbucks to lose market share, particularly in the Middle East and other Muslim countries including Turkey where sales plummeted due to the consumers' backlash.

The boycott campaign, which began on October 10 in the Middle East through social media under the Boycott, Divestment and Sanctions (BDS), is a Palestinian-led movement p...