Hyderabad, Sept. 12 -- Shawarma may be found on nearly every corner of Hyderabad today, but back in the 90s, it was still a novelty. Tucked away in the busy lanes of Malakpet, Feel in Saudia introduced shawarma to locals long before it became a citywide craze. With its humble counter, steady stream of customers, and rolls priced for everyday cravings, the shop quickly became a landmark for food lovers.

Siasat.com traces the journey of Feel in Saudia and how it grew to become one of Hyderabad's most iconic shawarma joints.

A nostalgic bite

Talk to anyone who has lived around Malakpet for over a decade, and you will hear this name in nostalgic tones. "15-20 years ago, Feel in Saudia was the only place we knew that was serving shawarma," ...