New Delhi, Aug. 27 -- Twitter shopping, which allows brands to list items for sale and tag products at the top of a merchant's profile, has content moderation risks and can lead to 'individual or societal harm', the media reported.

According to an internal company memo, obtained by The Verge, several elements of Twitter's e-commerce tool are categorised as "high" under "risk assessment".

"One high-risk concern is that merchant-generated fields like shop names and descriptions could be used by bad actors in harmful ways," read the memo.

Unlike Instagram, Twitter users can't buy the product directly on the platform as clicking on items for sale takes them to the merchant's website.

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