Hyderabad, Oct. 18 -- The right-wing ecosystem in India is calling for a boycott of Fabindia after the ethnic brand used an Urdu phrase in a campaign for the upcoming festival of Diwali.

On October 9, Fabindia advertised their Diwali collection by the name 'Jashn-e-Riwaaz' which has been featured by Vogue. The brand tweeted, "As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture."

The tweet was promptly removed by Fabindia after #BoycottFabIndia started trending on Twitter furiously. Other than that, tweets by several people prompted the clothing brand to take down the tweet quickly.

BJP Yuva Morcha president Tejasvi Surya slammed the advertisement campai...