Hyderabad, Feb. 18 -- Reliance Consumer Products Ltd (RCPL) which operates as the FMCG branch of Reliance Industries has officially launched the famous Indian beverage brand Campa Cola into the United Arab Emirates (UAE), marking its first international market entry.

The iconic Indian beverage was launched at the 30th edition of Gulfood, a leading global food and beverage sourcing event. Campa-Cola and Thumbs Up were popular in India in the 1980s when Coca-Cola and Pepsi were not available.

The introduction of Campa products in UAE markets will feature four items including Campa Cola, Campa Lemon, Campa Orange and the zero-sugar option, Cola Zero. The Campa brand aims to target modern customers by updating new packaging and designs with...