Hyderabad, April 2 -- Brand endorsements are a major source of income for film stars. Big actors like Allu Arjun and Mahesh Babu do very few ads, but they charge crores for each one.

Vijay Deverakonda, known as the "Rowdy Boy" of Tollywood, became a star after his hit film Arjun Reddy. After that, he saw quick success with movies and brand deals. But recently, a surprising story about him came out on Reddit.

A person who works for a big brand in India shared that they approached Vijay for a product launch in Hyderabad before the release of his film Liger. His team asked for Rs. 3 crore for a one-day shoot. They said Vijay would become the biggest star after Liger. The brand refused the deal.

One week after Liger released and flopped at...